WHAT IS THE MOST IMPORTANT THING YOU NEED TO KNOW?

Your customer.

We begin each investigation with a comprehensive assessment of your current marketing activities.

WHAT IS THE MOST IMPORTANT THING YOU NEED TO KNOW?

Your customer.

We begin each investigation with a comprehensive assessment of your current marketing activities.

Our Approach

Just like your marketing needs to focus on your customers, our investigation technique helps us focus on you, our customer. What does that mean? It is important to get know you, your business, and your goals before starting down our journey.

We start with an initial consultation. Our six focus areas help us better understand your business, your challenges, and your goals. We will cover what you are currently doing, identify what is working well and where there are opportunities to improve. From there, we collaborate on options and decide on the most impactful place to begin. At each step of the way, we ensure that we’re meeting your expectations and getting the level of service you deserve. In the end, our goal is to help you create a customer centric marketing approach which allows you to target the right customers with the right channels and messaging at the right time.

The Redd up ASSESSMENT

Personas and Customer Journeys

How well do you really know your customer?

Determining what motivates your customer, where they get information, and the influences on their behavior will allow you to focus your time and resources in the most effective way. Developing personas for your target audiences will provide input into the path to conversion.

Positioning

and Messaging

Have you ever thought about what sets your brand or your product apart from the competition?

Setting yourself apart means developing your brand position. Working to identify the connection your audience has to your brand will provide insight into the messaging you need to strengthen your position in the mind of the consumer.

Content Strategy

What are your goals for the content you create?

Creating content with no plan in mind is a waste of time. By taking time to examine why you’re communicating and to which audience segment, you can begin to strategically develop and place content at various points along the conversion funnel.

Communications

Planning

Do you place your content create in the most effective channels?

By using an integrated marketing approach, you can ensure that all communications are consistent across all channels and centered on the customer. Integrating paid, owned, and earned media across both digital and traditional channels provides the amplification needed to effectively reach your target market.

Analysis

What are the best measurements of success?

Today, you have a lot of data to sift through. Identifying your key performance indicators, or KPIs, will clarify results and assist in future marketing efforts and budgeting.

Training/
Education

Are unsure about how to establish and use social media channels?

We can establish and optimize social media channels for your business and train you on their use. Do you ever wonder why you utilize the marketing approach you do? Does what you do make a difference? How do you know? Are you just wasting your time, or worse, your resources?

Our Mission

Our mission is to help small businesses grow and be successful. Whether you want help creating a new marketing approach/strategy, developing a new media plan, learning how to incorporate social media, or advice on how to improve what you are currently doing, Redd Up is here to help.